Lingerie asks for the same precision as skin and beauty work — fabric, fit and skin all have to read correctly in the same frame, often across dozens of looks in a day. It's not a separate skill. It's the same lighting discipline pointed at a harder brief.
Bordelle has trusted me with that brief for fifteen years — not one campaign, the whole relationship: stills, video, the e-commerce that runs all year. That kind of continuity changes how you shoot. You stop chasing one hero image and start building a body of work that has to hold together for years.
The eye behind it hasn't changed: structure first. Construction reads as clearly from the back as the front. Colour stays restrained so the form does the talking. Nothing hidden, nothing oversoftened — craft, applied here as carefully as anywhere else.
Same eye, away from the brief.
