Get the light right in camera and the retouching becomes optional. Twenty years of doing exactly that — for brands including L'Occitane, Lavera, Kama Ayurveda, Seven Seas, PRAI Beauty and iiaa, with editorial for Harrods Magazine and Curvy alongside the campaign work.
Skincare isn't one face in its twenties anymore, and the work reflects that — different ages, genders and skin tones, body as much as face, the growing nutricosmetics side of the category as much as the cream itself. The same lighting discipline runs through all of it: nothing hidden, nothing over-softened, texture shown, not smoothed away.
A short film from the iiaa shoot — same energy, same skin, just moving.